The Challenge:
The challenge was to build the main digital presence for CETBA, a highly specialized mental health center. They needed a professional WordPress website that not only provided information about their services but also functioned as a central channel for attracting patients and managing online appointments, projecting trust and authority in their field.
Process and Solution:
My solution was a comprehensive service that covered three key areas:
WordPress Web Development: I led the project from information architecture to the final site setup, ensuring a clear and intuitive user experience.
Brand Consulting: I performed an audit of their visual identity. I refined their existing logo, improving its vector construction and color palette to ensure correct display and adaptability across all media, both digital and print.
Digital Strategy: I have actively collaborated on the SEO strategy to improve their search engine ranking and designed a basic brand manual to ensure long-term visual consistency.
The Result:
The result is a professional and functional website that has been consolidated as the main point of contact and presentation for CETBA. The platform not only fulfills its objective of providing information, but has also optimized the process for scheduling appointments and strengthened the brand’s image, positioning it as a serious and accessible institution for its patients.
Date
octubre 15, 2025
