Conexión Tour | Travel Agency

The Challenge:

The challenge was to modernize the brand identity of Conexion Tour, an established travel agency, to attract a younger and more competitive audience without alienating its existing clientele. The objective was to project a cutting-edge and dynamic image.

Process and Solution:

My solution was a comprehensive corporate identity redesign, centered on a new logo. The proposal conceptualizes a butterfly in flight, which not only evokes migration and constant travel but also subtly evolves the ‘X’ from the previous logo to maintain the brand’s heritage. Based on this new and vibrant isotype, I developed a complete visual system that was consistently applied across all touchpoints: from social media posts and digital brochures to printed flyers and corporate folders.

The result:

The result was a successful brand repositioning in the market. The new visual identity modernized the perception of Conexión Tour, managing to attract new customer segments and reinforcing the loyalty of existing ones by presenting a more professional image that is aligned with current trends in the tourism sector.