Viatrix | Travel Agency

The Challenge:

The challenge was to create a complete brand identity from scratch for Viatrix, a new travel agency designed to break into the competitive Mexican market. The objective was to develop a memorable visual concept that immediately connected with the idea of travel and differentiated the brand from its launch.

Process and Solution:

I led the design process from conceptualization to execution. My proposal centered on a logo whose symbol merges two key concepts: the initial letter ‘V’ of Viatrix and the silhouette of a bird in mid-flight, evoking freedom, movement, and discovery. Once the central concept was approved, I designed a set of launch materials, including corporate assets (folders) and graphics for the social media teaser campaign.

The Result:

The result was the successful delivery of a ‘ready-to-launch’ brand package that exceeded the client’s expectations. We managed to encapsulate the business’s vision into a powerful and coherent visual identity, providing Viatrix with a solid and professional foundation for its entry into the Mexican market.