The Challenge:
The challenge was to design the foundational brand identity for VYA Travel, a new venture created by two industry experts. The goal was to create a corporate image that was not only attractive and modern, but also established the new agency as a solid and reliable company, differentiating it from established competitors.
Process and Solution:
My solution was to develop a conceptual logo that integrated the founders’ personal identity into the brand. The design plays with their initials, ‘V’ and ‘A’, transforming them into vectors that suggest movement and direction. The letter ‘Y’ acts as a connector, culminating in an orange circle that symbolizes a dynamic journey around the globe. Based on this concept, I created a visual system applied to key pieces for the launch and operation: social media graphics, promotional flyers, and the decoration of their business premises.
The Result:
The result was a brand identity that contributed directly to VYA Travel’s rapid growth and consolidation. The professional and memorable corporate image has been a pillar in building its market recognition, allowing the agency to project itself as a solid and reliable company since its launch in 2020.
Date
octubre 15, 2025
