The Challenge:
The challenge consisted of translating complex business concepts into short, engaging 2D animations. Two different clients—an app for restaurant management and a niche marketing agency—needed explainer videos for their digital platforms. The objective was to communicate the value of their services in a clear, fast, and memorable way to capture the attention of potential customers on social media and websites.
Process and Solution:
My process covered the complete animation production cycle:
Conceptualization and Scripting: I worked directly with each client to define the core message and develop a concise script that would serve as the backbone of the story.
Design and Storyboarding: I created all the graphic assets and characters in Adobe Illustrator and Photoshop, defining the visual style for each animation.
Animation and Post-production: I used Adobe After Effects to bring the elements to life, synchronizing motion, transitions, and typography to create a dynamic and professional final piece.
The Result:
The result was two high-quality explainer videos that successfully served their purpose as marketing and sales tools. The animations managed to simplify each client’s value proposition, creating a clear and immediate understanding of the product and thus facilitating the lead conversion process.
Date
octubre 15, 2025
